Today I met 2 clients of mine in the above services. It's a service in demand in relation to the ageing population and the impact of the world economic crisis which escalates everyone's stress level to the extreme. It is an attractive industry for tourism promotion. As people who travel look for relaxation, rejuvenation and many more Rrrs.... expectations to be met with - head to toe care services and aroma therapeutic ambience. However, competition is also stiff in this industry...to stay competitive it will be good for our local spa & wellness industries to be reviewed, accredited with ratings with other S'pore tourism attractions.
Ratings of the Stars To Success
After each session at the spa, encourage the customer to evaluate her experience using the star system.
5 Stars represent the most heavenly experience that they ever had in their life.
4 Stars a WOW experience.
3 Stars a good experience.
2 stars a so-so experience
1 star "can I have my money back? So that I can proceed to another spa?"
By this evaluation method, the owner will be able to see how well the service has been provided.
The collective experience of all the customers can be put together and shown on the website and in this way let the customer know how good the experience is.
In another scenario, customers may tighten their purses for the big ticket items but they treat themselves for life little pleasures. This will be the time for spa owners to realign their business and customer service..
- Target your customers with an appealing package. Do your customers need your service or do they want it?
- Are the expectations and satisfaction of the customers met with the fee invested?
- Once it has been determined, evaluate your business to see the extent of the needs that
have been met with. Any similarities wil result in you scoring the points and receiving
revisits from faithful customers. - This suggested approach has been widely ignored by SMEs as they are too focus on selling the products and services that they have forgotten to spend time on the essence of acquiring the techniques of understanding the needs of their customers.
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